MTV India in association with Swipe Telecom launched 7'' MTV Slash, launched their third co-branded fablet, priced at Rs 9,490.
The product, which is targeted at youth, is designed retaining MTV's quintessence, which is incorporated into the design, the packaging and themes and wallpapers available in the device.
MTV Slash offers three pre-loaded MTV apps. The 'MTV India' app gives an exclusive access to all MTV shows, blogs, videos, web shows, buzz, photos and downloads. The 'MTV Hottie' app provides a peek into the Splitsvilla contestants across five seasons.
The fablet has a 2.1 GHZ dual core processor and runs on Android Jelly Bean 4.1.2 operating system.
Weighing just 320g and packed with a 1024 x 600 pixels HD resolution, the device boasts a slim body and has 5MP rear and 0.3 MP front cameras.
Talking about MTV Slash, Aditya Swamy, EVP & Business Head, MTV India, says, "Super performance at a super price…. that's what young people want and that is exactly what the MTV Slash fablet is. After a very successful start to our partnership with Swipe Telecom, we have now moved to a brand + content leverage."
"Slash now comes fully loaded with the MTV experience and is embedded across the MTV eco system," he added
Popular MTV VJs Nikhil Chinapa said, "I am a gadget freak and I am constantly looking out for new phones and other gadgets. While there are many existing brands in the country, what will set MTV Slash apart from the competitors are the MTV applications. We want the youth, the MTV generation to get hooked on to this fablet."
The device will be available across 10,000 retail points, Swipe e-store and other leading online portals like Flipkart, Snapdeal, Infibeam, eBay and other youth-centric platforms.